Fashion Revolutionaries: Vivienne Westwood

I wanted to find out more about the infamous fashion revolutionary Vivienne Westwood, I was able to interview Félicie Pythoud, an intern designer at Vivienne Westwood. Félicie explains that she mainly modifies and copies pattern.

Concerning her thoughts about the current situation of the fashion system and if she experiences the negative impact of the system inside the company, she comments[1]:

“I think today more and more people are aware about how terrible the situation is but not that many are really trying to change something.”

She says that, as a young designer, you have to be “sustainability-oriented” to be trendy, but the main actors are not ready to look at this reality. Unfortunately, as soon as money comes into play, the rest loses its importance. Some people are also afraid, because going against the system could be dangerous for their image and their career. She thinks that it is a lost battle in a way. Westwood makes a point of being an eco-friendly company.

To the question how Vivienne Westwood treats the production process and supply chains, she answers:

“What I can say is that most of the Westwood products are made in Italy and in England. But certain details where specific manufacturing processes are required are produced abroad.”

When asked about what they are doing to improve the fashion system, and what is their main focus:

“the most important is the sustainability.” Most of the materials used in the office and production are recycled or reused. The VW packages are recycled. Furthermore, she points out that at the beginning of the Westwood, the pattern-cutters found easy patterns to place on the fabric in order to save material. That is the reason why one of the most famous Westwood piece is the “square t-shirt” simply made up of two fabric squares! “

When asked if Félicie feels empowered by the company to drive change in the fashion system, she replies:

“No, but I think Westwood has important influence on the fashion world but acts as if it wasn’t aware of it. Vivienne herself is very politically engaged, however it is more about climate change and protecting animals than changes in the fashion system.”

These changes are complex and require collaborative solutions to transform old ways of doing business. Even Vivienne Westwood who claims to be sustainable, seems not to be really committed to sustainability in the fashion system and its supply chain. The Guardian newspaper: “a more sustainable supply chain is needed, but will only emerge when the breakdown in trust between suppliers and buyers is resolved”.

Author: Ayrton Peron de Castro, Master in International and Sustainable Finance, class of 2015-16

[1] These are Felicie’s opinions and do not reflect those of the company she works for.

 

 

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