For the next installment of our BSL careers office interview series, where we take a look at the post-BSL lives of our business and entrepreneurial graduates, we chatted with Ola Amro Kayal, founder of Nabati, an ice cream business with a twist. Based in Florida, USA, Nabati (meaning ‘plant-based’ in Arabic) is not your typical ice cream shop. It offers plant-based, organic, unrefined ice cream while sending an environmental message. All of the 100% plant-based ice cream, toppings, sauces, and desserts are served in biodegradable packaging. It is also a concept store, and they often collaborate with like-minded brands for various green campaigns.
What degree did you received from BSL?
I graduated with a Bachelor in Business Administration with a focus on sustainability. I think we were the first group at BSL to do the switch to Sustainable Business as a subject.
Which subjects and professors stood out to you most?
BSL was a very unique experience for me. I remember most of the content from my classes and, of course, all of my amazing professors. It was such a personal and hands-on learning experience, something I had never experienced before. I loved that all the professors were actually working in the industry they were teaching. What sticks with me the most is a class I had with Arash, Systems Thinking MIS. I also remember solving big problems with the fishing game simulation which was fun and informative.
What is the most valuable lesson you learned during your studies and how have they helped you in your career?
The case study approach left a mark on me as it made me realize that every situation in life is different. Of course, it’s always good to have a plan but it is also important to be adaptable to change. But I think the most important takeaway from my degree was that my education embedded in me a strong sense of sustainability in my lifestyle, actions and business decisions. From all that I learned at BSL, the question I still ask myself to this day is “What is the most sustainable way to operate?”. This keeps propelling me forward in my personal and professional life.
What are the biggest challenges you have faced in beginning your business?
What I learned from the outset is that every day brings a new set of challenges. Due to Nabati being based in Miami, USA, I faced a lot of challenges with acquiring the various permits for construction. Everything in this city requires a specific permit and costs a lot of money. Finding good quality workers and making sure they are satisfied is another challenge in itself. This continues to become a challenge, managing everyone’s personal needs and problems. Setting up standards and controlling them is something that is difficult to balance at first, but gets easier with experience. Delegating tasks is always tough when you are a perfectionist, so letting go of certain things and allowing others to handle them has been a point of personal growth for me. Marketing and getting my brand out to the public has also been challenging. The market for organic foods in the USA is already rather saturated, but plant-based ice cream is a unique offering. So getting the public to be able to know and differentiate the product is difficult, but we’re making headway!
What have been your biggest wins so far and what would you attribute them to?
We have been fortunate enough to have numerous articles and publications favorably reviewing what Nabati is all about. There has been a lot of interest in us being the first 100% plant-based ice cream shop in Miami that is also plastic-free. We have recently been officially recognized by PETA which is amazing.
What is your vision for the business and your professional career going into the future?
My dream is to have Nabati franchised in the USA. From there, I would love to open stores across the globe. We are now working on our wholesale capabilities with the aim to supply restaurants and shops in the USA.
Do you believe that studying at BSL has provided you with a competitive advantage among your peers?
I think studying at BSL gave me a full overview of business administration with a real-world perspective. Gaining experience from industry professionals really helps you understand all the various and complex elements of running a business. It is cool to get the chance to put your theory into action. Like anything rewarding, it is challenging but also so exciting. If you have drive and passion to start your own business, then I would highly recommend BSL to gain valuable real-world experience.
What is the one piece of advice you’d give to other budding entrepreneurs and business-focused students?
I don’t only have one piece of advice, I have many! Have a plan but remember to be creatively adaptable. It’s important to know everything that is going on in your business, even if you are delegating something you should know how it is done to know what to expect. Finally, don’t be scared to make mistakes, that’s how you improve your business! And perhaps my most sage piece of advice: work hard – nothing good in life comes easy.
Thank you for your time, Ola! It was truly insightful getting to know more about how you started your business and how your studies at BSL helped equip you with the necessary skills and perspective to create something of your own. From all of us at the BSL Careers Office, we wish you and Nabati continued success. Next time we’re in Florida we’ll be sure to try some of your delicious plant-based ice creams!