Reinventing business models with Big Data Analytics

From a business perspective, the purpose of Big Data Analytics is ultimately to improve competitiveness and impact by making better business decisions that can be acted upon. Such decisions are backed by relevant and reliable facts collected from a variety … Continue reading

Analytics-driven decision making is becoming the ‘new normal’

This November 24th we launched our new “Introduction to Big Data and Analytics” course, destined for the Bachelor students. You may wonder whether we are digressing from the important business topics to be taught at a business school. Surely, Big Data … Continue reading