It was a pleasure to share some exciting times and “aha” moments with the students of BSL on the occasion of their Business Innovation Week this February. Thanks to the invitation of BSL’s Acting Dean, Dr. David Claivaz, and the newly appointed Chairman of the Executive Committee of the Doctoral school, Dr. Dominique Bourqui, I had the opportunity to exchange with the students on their entrepreneurial projects, which they pitched on the last day. As a serial entrepreneur, I was impressed by the creativity, the innovation and the scope of the projects the students presented. During our time together, we worked through the Lucky Clover and the Rainbow Target, the two first stages of my risk filter, to help them determine if their projects are fit for the Rollercoaster of Entrepreneurship. I could definitely see some promising ones!
Each group used these tools constructively to establish their business plan and this process encouraged them to develop their entrepreneurial mindset. It was interesting to challenge them, and see what ideas and revelations came out of putting them virtually in the driver’s seat of this exciting journey, as well as have them implement these tools to their specific needs. Some differences arose depending on whether they had a more personal or professional approach or a more individual one versus a team one. This illustrated the tools’ range in application and how they can be used to respond to the unpredictable nature of entrepreneurship. The students were curious, eager to learn and very interactive, which are key characteristics for success. As my mentor, K. Ueno used to say: “Everyone is my teacher, except myself.”
In my new entrepreneurial book, “Ignite That Spark – 10 Commandments of Entrepreneurship”, I provide an insight into the world of business in which I share my own “real life experiences” and give a complete 360° view of entrepreneurship in a nutshell. Recognizing that time is precious and we think in images, I deliberately adopted a straight-to-the-point approach. My goal was to keep this book short and simple with memorable illustrations, the size of a notebook. It reads like a fine dining menu at a gourmet temple. You can read it à la carte or go for the full discovery menu with all its delicacies and calories.
But “Ignite that Spark” is not just another entrepreneurial book or a song, it is a message, a philosophy of life to break free and live your passion. The “Lucky Clover” is the kick-off highlighting the first 4 commandments. This is the entry test to have a first personal assessment to find out whether or not you are fit for the Rollercoaster of Entrepreneurship. The “Rainbow Target” is a roadmap to fine-tune your Business Plan. The “10 commandments” are recommendations, essential tips and “Red Flags” of do’s and don’ts. This book is a condensed guide packed with take-home value, which should be on every entrepreneur’s desk to refer to at any time.
Exclusively for this special occasion, we presented for the first time our brand new “Ride to Success” illustration, which will enhance our upcoming e-book, and the new version of our Ignite That Spark song with its empowering lyrics, available on our YouTube channel. The event came to a close with the students and the professors all up and dancing, which we hope was a clear sign of a sparkling collaboration!
Today, my mission is to dedicate my time to pass on my good and bad experiences to the next generations. Entrepreneurship is indeed like riding a rollercoaster. You have to hang on through the lows to enjoy the highs. And my hope is that through the anecdotes and stories of my personal journey, I helped to show to the students that anything is possible and that I inspired them to break free and live their passion!
Author: Michel Jordi