People need to dream

Chris Cordey, CEO of and Associate Professor at Business School Lausanne, organized a very interesting Sustainable Luxury Forum in Geneva last week. The title of the forum set the scene – Luxury in a VUCA World: How to Address Soaring Inequalities, Scarcities and Complexities?  A VUCA world needs to be explained – it means a world that is volatile, uncertain, complex and ambiguous. In short, the world we live in today. Continue reading

Cryonics at Swiss Luxury Clinic?

In the course of Marketing Planning and Business development, given by Professor Christopher H. Cordey, 22 students worked on a not too fictitious case study related to the eventual emergence of cryonics services in a Swiss Luxury Clinic. Continue reading