Philip Morris International & Sustainable Change

Sustainability is a highly complex concept that, at times, might be hard to integrate in a business environment. However, even companies that were not built with a sustainable focus in mind can turn the leaf and make a real change. A great example illustrating sustainable change is Philip Morris International, which BSL’s Master in International Business students visited on 16th January 2018.

The morning started with warm greetings from Huub Savelkouls, Vice President of Social and Economic Affairs. After a short coffee break, Mr. Savelkouls took us through what the future might hold for PMI’s stakeholders in our first presentation: “Transformation and Sustainability within Philip Morris International”. An interesting fact he mentioned was that, while the world population is growing, the number of smokers remains constant. This represents a great opportunity for Philip Morris to reevaluate their strategic focus. Mr. Savelkouls also tackled common misconceptions, suggesting that contrary to what people think, the tobacco industry can have an important role in solving the smoking problem. This is one of the main points within PMI’ sustainability strategy – convincing people to switch to less harmful products, such as the newly released IQOS device.

The release of this “reduced risk product” allowed Philip Morris International to publish their first ever Sustainability Report in 2016. One of the striking figures in the report is the fact PMI now allocates approx. 70% of their R&D spending on the development of smoke-free products, even though this segment currently only represents 12% of their net revenues. Their overall emphasis on the development of technology-driven, smoke-free products is a great example of sustainability being at the core of a major company’s strategic pivot.

Numbers aside, most students that attended the visit at the Philip Morris International Headquarters in Lausanne were pleasantly surprised by the overall work environment and culture. The free of charge gym, with provided gym attires, and motorsport-themed “Paddock” smoking area were the two favorite workplace perks among the BSL Master students.

To conclude, we would like to thank the people that made this visit possible and PMI for sharing with us their long-term vision on sustainability – hoping it will allow them to leave their competition in a cloud of smoke.

Author:

Ana Maria Login – MIB Master in International Business, Spring 2017 Intake

Merry Xmas and Happy New Year: Next steps and sustainable consumer behavior insights

This article is a first contribution of a trans-disciplinary applied research work in sustainable consumer behavior.

Did you enjoy the holidays? Were they as deeply satisfying as you hoped for? 

Holiday celebrations are over, another 2’366’000 Christmas trees have been sold in Austria alone, most of them are waiting to be recycled after a few short days of being admired. At the same time, most of these 2’366’000 buyers like to go for a walk in the forest – trees are essential for this natural experience!

At a superficial level, most people are aware of the big environmental issues, this awareness being perhaps limited to climate change, biodiversity loss (especially elephants, rhinos, pandas, polar bears, whales, bees, over-fishing), air pollution, deforestation, and plastic in the oceans. At the same superficial level, people care about major social issues, such as poverty, hunger, inequality, discrimination, violence, stress, insecurity. Furthermore, when asked, most people in most countries express “concern” for these issues.

MAK Wien, January 2018

So, let’s follow up with our consumer behavior experience: during the same holiday period, how does our tradition to offer presents square with our concern for the environment or other humans? Once it comes to deciding what present to offer a family member or close friend, consumers are willing to compromise, or even completely ignore the impact of their purchases. They end up with yet another half-toxic plastic toy for their child, a blouse made (by someone else’s child labor) in India, or the latest Nintendo gadget destined to soon become e-waste… isn’t this strange, as many expressed concern about the specific problem they are making worse by their own actions. Do we care at all? An excellent article about Xmas shopping, “The Gift of Death”, by George Monbiot, was published in the Guardian in 2012 – if anything, it’s even more relevant in 2018.

Beyond Christmas, in spite of all knowledge and expressed “concern”, most people behave in a massively self-destructive way most of the time, directly and personally contributing to the problem. Let’s look at this self-destructive, yet perfectly “normal” daily behavior: eating processed food based on industrial agriculture, traveling a lot, organizing one’s life around a car, following fashion in clothes or electronics, and simply participating in the consumer society all damage the environment (for example climate, biodiversity loss, deforestation, air-water-soil pollution), undermine healthy society (promoting discrimination, inequality, “lifestyle” diseases, poisoning from toxic waste, fueling conflicts and wars, displacing populations), and also destroy personal well-being (unhealthy lifestyle, poor nutrition, short-term focus, lack of meaningful social connections, stress and uncertainty).

Thus, it is a matter of fact that human behavior has to be seen as something complex that cannot be split into parts to be analyzed separately (Kollmuss and Agyeman, 2010). No internal and external factors justify a deconstructive individual behavior. As of today, researchers from different fields like psychology, sociology and environmental sciences have not yet found answers to this gap between being conscious about the need to change in regard to sustainability, and the willingness of change in regard to consumer realities.

Reasonably assuming that most people in most countries cannot be completely crazy, we must also assume there are other, even more powerful, forces at work. This will be the initial focus of our research.

Of course, a significant and growing minority is indeed starting to change, in areas as varied as nutrition (vegans, vegetarians, locavores and many other flavors), consumerism and shopping, zero waste, transportation and many more.

What are your resolutions for 2018? After one week, do you still expect to achieve them?

New Year Resolutions are a tempting way of “turning the leaf”, repeatedly and unsuccessfully practiced by a sizable majority. Much research in psychology explains why, and offers suggestions on how to improve the success rate, here is a good example published just last week. But, as it happens, 55% of health-related resolutions and many of the remaining ones are examples of willpower trying to fight the system of normal daily behavior described above, the “normative expectation”, a shared belief about how to behave. Of course, the “system” usually wins. Making sustainability the default, the new normative expectation is clearly our challenge.

MAK Wien, January 2018

The authors were inspired by an applied art exhibition “Aesthetics of change”, in the MAK (Museum of Applied Arts) in Vienna, Austria, a presentation of a trans-disciplinary work, coming from universities around the world, with insights in regard to sustainability. Beside a “future room” showing how consumers can access knowledge by simply pronouncing keywords, or standing in front of a camera showing an art photo of themselves, or observing a robot perfectly drawing a Mars landscape (who is surprised by this anymore?), we see this gap between visitors understanding future solutions and their daily consumer behavior. But there is one single message: any member of any social-technical group can become a change agent in regard to sustainability.

This brings us to our applied research question: Why do people continue destroying their own environment instead of changing their way of consuming?

We hope you’ll follow us on this exciting journey, and wish you a great, sustainable 2018 !

Authors:

Sascha Nick, BSL Professor

Alexandra Broillet, BSL Professor

 

It’s time to clean up the Internet!

2 weeks ago, I shared with the class this data and they were in shock! No one had thought about the impact of internet on the environment. Let’s have a look at this data.

Data centers today consume more than 3% of the global electricity supply and account for about 2% of total greenhouse gas emissions. This is equivalent to the carbon footprint of the airline industry.  And worse…the amount of energy consumed by the world’s data centers will be multiplied by 3 in the next decade. And this is only the tip of the iceberg because you must add to that your mobile, tablet, computer chargers, your ADSL/WIFI router…etc. In total, it is believed that the digital economy uses a tenth of the world’s electricity.

How does this happen?

Well, every day hundreds of millions of people take photos, make videos and send emails and texts. This deluge of data is growing fast and most of it is stored somewhere. Let’s have a look at some numbers.  “Every two days now we create as much information as we did from the dawn of civilization up until 2003”, says Schmidt, CEO of Google in 2010.  According to a new report from IBM Marketing Cloud, “10 Key Marketing Trends For 2017,” 90% of the data in the world today has been created in the last two years alone.

Are we doing anything?

It seems that there is the beginning of awareness. For instance, last year Kevin Systrom, Instagram’s CEO, was at Disneyland when he decided the internet was a cesspool that he had to clean up. There is also www.webneutralproject.com, a startup to design and create carbon neutral websites. Green Peace has issued its 2017 report called “Click Clean” which identify web sites which are the cleanest. Companies like Google are running projects to use less energy in their data centers but I question their intentions. Is it to reduce their carbon footprint as they claim or simply to reduce their energy bills?

Besides the companies and environmental groups initiatives I would argue that it comes to our own behavior to reduce the Internet footprint. Do you really need to keep all those emails, texts, photos and videos in a data centers?  Do you leave your chargers connected to the plug? Although government regulations have asked manufacturers to reduce standby consumption or vampire consumption as some experts would call it, this is still significant worldwide.

What to do?

The first step would be to delete your unnecessary mails, photos, videos stored on Google Drive or other cloud storages. Make sure they are effectively deleted! Try not to download files which jam the network and consume energy, stream instead.

But there are other more creative ways such as switching to eco-search engines such as Ecosia; making your Internet connection sustainable with eco-friendly Internet Service Providers, sharing your Wi-Fi with neighbors, etc.…

It starts with you!

Author: Philippe VedelProfessor of Digital Marketing and Social Media at BSL 

BSL – Reaching 30 and celebrating a new way of doing business

This year, BSL is 30.  Thirty is a good age for reflection: not too old to dwell overly on the past, but yet with a lot of learning under its belt upon which to build the future.  Because after all, BSL is both a learning institution and a future-thinking organization. BSL’s Aileen Ionescu-Somers reflects on new ways of doing business and the requisite leadership qualities for the future.

So many organizations, even the best minds out there, find it very difficult to predict the future. History is rife with poor predictions. The most glaring case in recent memory, though (apart from certain presidential elections!), was evidenced by a declaration by the IMF in 2007, just before the 2008 financial collapse, when the IMF declared:  “Overall risk to the (world economic) outlook seems less threatening than six months ago.” Not only did the IMF get it wrong. Most of the world’s multitude of economists, financiers, leaders and governments also did.

In some ways, this is a direct result of globalization. With it, the world became more complex and change accelerated. All the indicators show that the future will be even more unpredictable and uncertain than before. Yet, business does not like uncertainty. Uncertainty is associated with fear, anxiety and pessimism. Uncertainty can be the bearer of bad news. Stock markets are allergic to uncertainty. Business executives in global multinationals work so hard on cancelling out uncertainties that a senior executive told me once that “innovation does not come from big companies”, and that new ideas and “out of the box” innovations are often dead in global corporations before they are born.

Uncertainty breeds risk averse corporate cultures and risk mitigating instincts amongst managers. And the consequence is that we forget about the opportunities out there. Despite the feeling that there is a lot of bad news around, there are great things happening in the world. It is not fake news that life expectancy is still increasing. It is not fake news that income continues to go up for most of the world’s increasing population, and that illiteracy and poverty levels continue to go down.

These positive developments are actually huge opportunities for unleashing future potential for technological opportunity and development. And indeed, nowadays, much innovation is driven by technology. How accessible technology has become for ordinary citizens in my lifetime! The pace is set to increase exponentially over the course of our BSL student’s lifetimes. The future offers huge opportunities, giving future generations an unprecedented ability to do everything in new ways.

However, the down side is that with growing inequality, increasing numbers of now angry and vocal people feel left out. Indeed, they are either choosing not to participate – or are not empowered to participate – in building a better and more inclusive society. Another downside is the growing fragility of the complexity we have created in the world. When what happens in one place very rapidly affects everything else, this is what we call systemic risk.

System risks can convert into real life situations and then the system can start to break down; this is what we call systemic shock. By now, we have all either observed or experienced systemic shock first hand. We see it in financial crises, health risks such as ebola/pandemics, and in the major challenges related to migration in today’s world. Today, systemic risks and shocks are set to become much more virulent because of the interweaving of societies and sub-systems, re-enforced by technologies and accelerated by “just-in-time” management systems that push resilience and responsibility to its limits. As a result, the new realities we are living with are collapsing biodiversity, climate change, more pandemics, more financial crises…and ever more destructive systemic shocks.

Therefore, we need a new awareness of how to deal with these new realities. We need to understand how we can mobilize ourselves differently and come together as a community to manage systemic risks. We need to lessen the negative impacts of systemic shock and capture business opportunity for the greater good of society and celebrate new ways of doing business. How do we weave this complex tapestry together? How do we think about complex systems in entirely new ways? That is not only the challenge of scholars, but it is the challenge of all individuals engaged in thinking about the future. Business leaders are no exception.

Since business leaders are pragmatic, they need both frameworks and tools to guide their thinking. The UN Sustainable Development Goals (SDGs), for example, present business with a framework for understanding and mitigating future systemic risk.  Our BSL students are more than familiar with the SDGs, and what they represent. They are also familiar with the Gap Frame research, the conceptual basis for BSL’s thought leadership. The Gap-Frame is a normative framework that translates the SGDs into relevant issues and indicators for business. This BSL/University of St. Gallen research provides companies with a tool that helps translate the SDGs into workable steps to manage systemic risks around globalization more effectively and to achieve specific targets and objectives.

So the conceptual research at BSL closely relates to the SDGs, and I hope I have made the point that the SDGs relate to both systemic risk and shock mitigation. But they also relate to business opportunities. The SDGs are an underlying theme for the BSL Gap Frame Innovation Week (GFW) which we ran 4 times in the 2016/17 academic year.  Indeed, some of our students and even our faculty are far from their comfort zones during those weeks. During the GFWs, our students choose a problematic global issue linked to the SDGs and develop a start-up or innovation initiative to contribute to dealing with the problem. The GFW presents our students with a small concentrated “piece of the action” on leadership learning for the future.

And what are the key facets of leadership learning for the future? There can be no doubt that professional business acumen and expertise are as important as they ever were, if not more. But a sense of purpose directed by an ethical compass and a developed sense of both local and global responsible citizenship are also key prerequisites. The latter leads to levels of global knowledge and understanding that are also essential to, I would say, the very survival of organizations of the future.

We have recognized at BSL that much leadership learning today is reasonably strong on developing hard business acumen and expertise, but focuses too little on  multiple other essential albeit “softer” aspects of leadership learning. With this in mind, we can ask ourselves: What will be one of the most important traits of a future leader?  I would say, “curiosity”. The global business leader of today has to have a high level of global knowledge and understanding. Without curiosity, we will not have an effective or indeed knowledgeable leader. The SDGs, the BSL Gap Frame research and the BSL Gap Frame Week, provide current and future business leaders with routes or paths to satisfy curiosity, take action on what is learnt, direct ethical compasses, glean global knowledge and understanding from local and global committed citizenship and – actually – to prepare our students for their future.

For example, during our last BSL GFW on governance issues, our activities brought deeper knowledge and recognition to our students that the world’s governance systems are fossilized and cannot begin to cope with the changes that are currently happening and that will happen in the future. To celebrate new ways of doing business for the future, we simply have to develop new ways of managing the planet collaboratively, using collective wisdom. As I have pointed out at the beginning of each GFW, truly amazing things can happen when individuals come together to change their future.

Ionescu-AileenPICTURE-150x150Author: Dr. Aileen Ionescu-Somers

Active in thought leadership, consulting, applied research, teaching and supervising DBA candidates in sustainability & responsibility.

Planting Seeds for the Future of Food 2017

BSL Partner Aileen Ionescu-Somers plants a seed by moderating a workshop at Nestlé conference on 6 & 7 July, 2017

Food is important to everybody, I think we all agree. We need to eat to live – fact. Moreover, we all feel emotional about food. What is the most photographed subject on Facebook, and by far?  You got it: it’s food! Yet few of us understand the complexities of our food system and the array of dysfunctionalities that affect sustainable food access and security, affordability and appropriate use of food for optimum nutrition and health benefits. The question of food sustainability raises some tough questions, some of which were addressed at Nestlé’s recent Planting Seeds for the Future of Food conference held in the Nestlé conference center on 6 and 7 July. BSL partner and Google Food Lab participant Aileen Ionescu-Somers moderated a workshop on Proximity, Transparency and Connectivity through Technology at this highly informative and interactive event.

The conference theme – the future of our food system – was assessed through a razor-sharp questioning process with one dominant and highly relevant question on the agenda: “How can we match consumer demand for healthy and sustainable diets with the productive capacity of future sustainable farming systems?“  There is no doubt that this question is a tough and complex one, relating to the food system as a whole, so the organizers broke it down into logical individual components: Why is soil health and landscape biodiversity important for producing healthy plants, animals and food?  How can biology and technology contribute to increasing yields to feed the world population, while reducing negative social and environmental impacts? Can we define and positively influence the kind of nutrition that we wish our food system to deliver? What are the challenges to overcome in our food systems with increasing urbanization? How can we prevent the current massive food losses & food waste so as to improve our food system and overall nutritional benefits? What role should processed food have in the nutritional mix for tomorrow’s consumers? Is the idea of personalized nutrition moving from niche to mainstream? And so many more…

All in all, the conference led to some compelling conclusions on what is needed from our food system in the future. Watch out for future blogs from Aileen on these very topics.

Ionescu-AileenPICTURE-150x150Author: Dr. Aileen Ionescu-Somers

Active in thought leadership, consulting, applied research, teaching and supervising DBA candidates in sustainability & responsibility.

A quick plunge into top global trends

The newly elected President of France, Emmanuel Macron, has been telling those working on climate change and related innovation in the United States to move to Europe, in particular to France (here), stating “We want innovative people, we want people working on climate change, energy, renewables and new technology.”

In spite of dramatic and highly disappointing indicators of climate change policy change in the United States, opportunities for companies to help solve this global challenge and the other 23 issues identified by the BSL Gap Frame research have never been so diverse, or even so compelling.  But it is not easy to break down the complexity of our volatile, uncertain, complex and ambiguous world into manageable chunks. Let’s look at some of the main trends currently emerging from that complexity and their relevance for business, and also for business students: a quick round up of things to note:

1.The globalization pressure valve: Always controversial, globalization is under pressure as never before. The dream of a liberal, multicultural shiny new world with no trade barriers and unparalleled social equity has simply not materialized. And it will not so long as the top 10% wealthiest on the planet own 90% of global wealth. This has led to severe social inequity pushing a new wave of populism and protectionism with looming trade lockdowns and even xenophobia. As with every new development, there are opportunities for some companies, whilst for others, it may spell impending disaster. On the plus side, what seems certain is that days may be over of companies charging into a community, building it up with the usual positive externalities such as jobs and infrastructure etc., only to switch locations at the drop of a hat…leaving serious negative social and environmental externalities in their wake. Companies are moving from seeking License to Operate (LTO) from local communities to seeking License to Grow (LTG). Strategy-makers in companies should take heed.

2.The SDG fanfare: The Sustainable Development Goals (SDGs) have entered the scene with aplomb yet corporate awareness has not moved substantially beyond senior executive level and, of course, Sustainability Departments. Widespread concrete and tangible commitment to the SDGs is still very far from a tipping point. Because of this, most companies are not yet actually building strategies around the SDGs, setting goals and objectives or building in SDG-friendly targets or metrics to their activities. For companies reading this, think about setting up a corporate learning program so that your executives can start identifying solutions and innovative ways of acting and reporting on your progress towards the SDGs. The opportunity is to start with the SDGs most material to your business.  Then, join key discussions and relevant fora to communicate your company’s contributions, gradually moving to position your company as a pioneer on the forefront of SDG action.

3.The 2 degree tipping point: Climate change is a highly mature sustainability issue – despite the hubris of deniers in the United States. This means that the urgency of addressing it is generally accepted. The question is ….how and how quickly can we go? According to the World Economic Forum, leaders of the world’s most high profile companies recognize climate change as the top global risk in terms of potential and substantial impact. Climate change is also a prominent undercurrent of the SDGs.   For companies, carbon disclosure is increasing rapidly. COP21 produced the hope of a tighter policy environment, long terms goals for global decarburization, and more investor interest in the issue. Participant governments recognized that they had to tackle it together. And then along came the US election. What a massive climate leadership shift in the last year! We are still seeing the new reality play out but who would have thought even two years ago that China would fashion itself as the new climate leader on the world stage?

4.The news is dead; long live the news: “Fake news” proliferation – with the most high profile being around the US election and the Trump administration – is swaying elections and public opinion as never before. Today, personal, institutional, and corporate reputations can be lost in a matter of minutes, even seconds. With billions of $US dollars tied up in their brands, concerned companies have started to put pressure on high tech companies to scrutinize the boundaries of their responsibility for content on sites such as Facebook. I remember school debates back in the day around whether, in must-win battles, “the pen is mightier than the sword”. Today, it appears that “social media is mightier than the bomb”.

5.Grow ’til you pop: The “shop ‘til you drop” mindset of the new millennium continues but on the web! Just how counterintuitive is it that economies are still so bent on growth when resources are so finite? Denying limits to growth is the “emperor’s new clothes” equivalent of modern times.  Everyone knows it is truly madness but no one wants to say it. Virtually no mainstream business leaders are questioning the growth paradigm for now. Hugely growing consumption, facilitated and enabled by emerging E-commerce opportunities, are great news for the Amazons and E-Bays of this world…..but they are also leading to vast environmental damage, with substantial social issues raising their ugly heads too. This is particularly so in emerging economies that lack infrastructure to absorb the massive waste (particularly plastics and Styrofoam) resulting from said consumption. These countries simply cannot keep up with the pace of their own waste.  Meanwhile social pressure has increased on companies to show that they can minimize their impacts everywhere. In this context, innovation hubs are emerging across the spectrum of business and industry to encourage more collaboration amongst technology start-ups, businesses, NGOs, governments, and academia. Why? To find creative and effective solutions to resource challenges and to tackle negative consequences of rapid growth.

6…and grow ’til you drop: Obesity, diabetes and other related medical risks have finally surpassed hunger as a global health crisis and issue. Furthermore, as emerging economies increasingly adopt meat-based diets, animal protein is under scrutiny for both its negative health impacts and the devastatingly huge carbon footprint of livestock rearing (a full 18%, and rising, of global greenhouse gas emissions). There is an opportunity for companies to focus on the inevitable fact that in the future we will all be eating much less meat, more vegetables, less sugar and less salt. Time to get creative with diets! Discussions around health care in the US show us that access to medicine is increasingly a developed world issue also, not just a developing world conundrum (where already some 2 billion people still lack access to medicine). These facts present opportunities for plenty of disruption. We will see the emergence of new business models to serve these massive markets.

7.The global transparency fishbowl: Despite pending deregulation in the US, financial disclosure expectations and regulations have actually increased substantially globally, and with this, transparency. And it is really good news is that investors are taking environmental and social criteria much more seriously than before.  Stock exchanges which long avoided public scrutiny on environmental and social risk are now under the investor spotlight to review disclosure requirements. In 2016, who knew that more than one out of 5 dollars under professional management in the US – yes the US, and that’s almost $9 trillion – was invested according to some kind of sustainability screening? Companies are under pressure to disclose sustainability risk data to shareholders and increasingly undergo stress tests.

8.The big shrink: Finally, as a message to business students, what is happening out there as your local supermarket store replaces people with machines (it happened me the other day, to my chagrin), is a worldwide phenomenon going “from farm to fork” (production to retail). As artificial intelligence and robotics irreversibly move into the mainstream across industries and sectors, we can say goodbye to the world of work, as we once know it! With the social consequences of these massive shifts is in mind, Finland is currently pilot testing the idea of providing universal baseline income (unconditional) in the expectation that automation will massively do away with jobs.  Other countries – such as Canada and Italy – are also testing the waters. Switzerland held a tentative referendum in 2016 but people were not yet ready to vote “yes”; too much of a mind bending change for conservative Switzerland. So what kind of job will YOU do in the future, students?  Make sure a robot cannot easily replicate it. Note that many initially risk averse firms are boldly outlining digital strategies and fostering the right skills and capabilities in their managers to embrace the business world of tomorrow. Soft and subtle human skills, ethics, values, imagination and conceptual intelligence re-enter the picture again as the greatest benefit humans can contribute to business of the future. This may be good news for sustainability.

Ionescu-AileenPICTURE-150x150Author: Dr. Aileen Ionescu-Somers

Active in thought leadership, consulting, applied research, teaching and supervising DBA candidates in sustainability & responsibility.

Responsible sourcing at Nestlé – BSL students learn first-hand about key elements of corporate sustainability

As all of us working in this field know, sustainability is highly complex, requiring an understanding of multiple disciplines, many of which rather technical. Additionally, there’s a big gap between theory and practice, especially when attempting to transform existing companies and systems that were not built with sustainability in mind.

In our case, after 5 classes of “Business Responsibility & Sustainability”, covering principles, natural and planetary boundaries, human dimensions, major programs like SDGs and MDGs, the role of businesses, stakeholder models and management, including role plays on how companies create conflict and how to resolve them – it was time to see how it all works in practice.

Early January, we were fortunate to be received by Dionys Forster (Sourcing specialist, department of corporate agriculture) and Diarmuid O’Connor (Global manager, agricultural raw materials) at the Nestlé HQ in Vevey.

Given the size and complexity of Nestlé (over 300k employees, 190 countries, thousand of brands and many more products), we had to focus, in the case of our visit on rural development and responsible sourcing of agricultural products, especially milk, cocoa, coffee. This of course means that many other topics with high sustainability relevance, such as processed food, added sugars, bottled water, palm oil, pesticides and many others, were not discussed during this visit.

What we saw and discussed was highly sophisticated, well designed and effectively implemented. Here are a few highlights:

  • Planetary boundaries and Terrestrial biodiversity were used to introduce the subject, similarly to how we started our own class two months ago.
  • Nestlé, with 1.7% world market share, is the biggest player in a highly distributed market, top 20 companies collectively accounting for only 9%. This means, to make a big difference, working with competitors is required.
  • Social media analysis reveals that people are concerned about food quality, climate change, packaging, animal welfare.
  • To make sourcing more responsible, Nestlé implemented Farmer Connect, directly sourcing from 760’000 farmers, ensuring almost total product traceability, offering training (400’000 farmers trained) and limiting price volatility (a major benefit for farmers, allowing them to better plan ahead).
  • A broad sustainable agriculture initiative (SAIN) aims to reduce waste and pollution, better use water, reduce greenhouse gases through technology dissemination, financial support for farmers, buying clubs, price stability, education, training, and advocacy.
  • RISE (Response-Inducing Sustainability Evaluation) is a questionnaire-based tool developed at the Bern University of Applied Sciences, rapidly identifying problem areas, allowing to better focus improvement efforts.
  • “Dairy for you” is an education program offering differentiated training for workers, specialists, managers, and graduates, by setting up a local institute or working with a local university.
  • At Nestlé Nutrition, baby food requires much lower limits of pesticide, lead, cadmium, mercury etc. residues – Nestlé applies the same (strictest) standards around the world, even in countries where not legally required.
  • In Ghana, to reach the majority of farmers who don’t read or write, a local theater play with characters representing good farmer / bad farmer is used to develop local community knowledge – and at the same time improve raw material quality and safety
  • A key issue in agriculture is succession – worldwide, the average farmer age is 60, in the US 65, in Japan 77; and specifically making farming attractive for the young generation. Nestlé has been working with many farmers for 2 or 3 generations, but the issue remains.

This reminds me of an excellent article published in the NYTimes “Don’t Let Your Children Grow Up to Be Farmers”, showing how the design of our food system, among many other issues, also makes farming unattractive for young generations.

Therefore we thank again Dionys Forster and Diarmuid O’Connor, not only for receiving us so well, but for doing so much to make sourcing more responsible.

Author: Sascha Nick, Associate Professor at BSL

Hacking for chocolate

“Chocothon” hits sweet spot of collaborative innovation in Ghana

Key question….what went on in Ghana last weekend that might have something to do with BSL’s vision and mission, and especially its three pillars of entrepreneurship, sustainability and responsible leadership in a context of collaborative learning?

The first Chocothon, that’s what! BSL has partnered with Google, the International Trade Center, the Future Food Institute, Crowdfooding and a host of other cool organizations to promote a “techno” focus on the sustainability and business threats around world cocoa supply. How? By holding a hackathon for chocolate (hence the term “Chocothon”). For those not yet in the know, a hackathon is an event, typically lasting a few days, in which groups of people meet to engage in collaborative computer programming. The idea of “hacking for chocolate” was born some two years ago at the Google Food Innovation Lab (where BSL partner and thought leader Dr. Aileen Ionescu-Somers is an expert participant). The first Chocothon in a series became reality in Accra, Ghana this weekend!

img_9925Threats…around chocolate? What? When you look at supermarket shop shelves today, it is hard to believe there is a problem. After all, we seem to have a plentiful supply of cheap, delicious chocolate treats. But don’t be fooled; our business system is overly short-term oriented. The economics barely work for now and benefit too few stakeholders. Long-term, if the crucial farmer producer of cocoa is not protected, then it’s a zero sum game. In other words, no supply = no business (so bad news for companies) = very expensive Easters, Christmases, Valentine’s days and Birthdays in the future (so terrible news for consumers).

Let’s focus on the challenges. Undercompensating farmers for quality cocoa ultimately leads to too low an income for farmers to bother staying in the business. It creates a rather vicious cycle: no money = low or no investment in new technologies, new trees or desperately needed training = increasingly lower yields and environmental degradation = lower quality cocoa = even less compensation. Then there are government policy threats, such as lack of knowledge and certainty about land rights and ownership leading to insecurity in land tenure. Macroeconomic issues such as inflation and defective exchange rate regimes also take their toll. So farmers in Ghana and Côte d’Ivoire and other cocoa producing countries are not only exiting cocoa farming and/or switching to other less challenging crops, but they do not want their children to stay in cocoa farming either.  Farming cocoa is a grueling task. If the economics do not work, it is even harder to make a business case to the increasingly literate children of farmers who, after all, may have other options.

So what does the Chocothon set out to do? Well, can the best of modern day high tech ingenuity contribute to resolving the problems around cocoa production? Can this be done in a context where illiteracy is widespread and access to Smartphones extremely limited? We agree…its a pretty tough call. But the technology landscape is changing rapidly. The Chocothon team figured that if we could get young Ghanaians excited about problems in their own country, through collaboration they could be empowered to focus their ingenuity on thinking forward and fixing them. After all, the problems we mention are man-made, so let’s get some man (and woman)-made solutions!

Need more convincing?  Well, if you get enough stakeholders together in one room with some hackers to work on a problem, you can literally start… hacking away at it.  So, for example, at the Chocothon, we invited government representatives to not only contribute their knowledge as “knowledge brokers” but to also raise awareness with them of the importance of increasing internet and Smart phone technology access, or of increasing institutional knowledge about land sizes, ownership and security. After all, knowing what you didn’t know makes for better decision-making. Looking forward, we can expect that young farmers in Ghana will be – as all young people are – ingenuous about assuring their own access to technology; every single trend in the world indicates that this is the case.

Therefore, the idea of designing collaborative platforms to share farming equipment or expertise to increase quality of work and efficiency and thus productivity, is not a pipe dream.  To set up systems empowering farmers to demand and get the best prices on the market is not a hallucination either. To enable mobile direct payments to farmers – faster cashless money transactions – coupled with now fast developing services like mobile insurance or other business transactions for tools or fertilizers are totally feasible future options for Africa, as they have been for other countries. Micro-financing of farmer investments, even by crowd-sourcing funds from all the chocolate lovers out there might be another possibility. Creating training platforms, or indeed tools that help young farmers with assessing soil fertility, tree age, crop diseases…all this is possible today. We can also look at optimizing transportation platforms to allow for better transport of cocoa beans – a big headache for Ghanaian farmers today. Get it? Good!

So from Saturday to Sunday 20-21 January, 2017 a group of young and talented hackers – IT developers and social innovators – got together with other stakeholders at the Impact Hub n Accra, Ghana. Representatives and knowledge brokers joined from multiple organizations such as the Ghanaian government, Google, Barry Callebaut (Swiss B2B cocoa supplier), the International Trade Center and the Future Food Institute. The Chocathon team assigned the hackers to working groups and provided food, drinks, and even mattresses (yes!) for the all night hack.

img_9852-2The teams had a task of building up a prototype and uploading deliverables step by step during the hackathon. Sounds familiar? It is pretty much the techie version of what the students of BSL did by designing start-ups to tackle social issues during the last Gap-Frame week last December… Yes, this kind of collaborative learning is taking hold in more sectors than one! The Ghanaian Chocothon hackers get tempting prizes to encourage innovation and even conversion of their prototypes into working businesses, such as a co-working space for one year at the Impact Hub or for six months at ISpace, or indeed a cash prize.

Watch this space for the next blog about the Chocothon where we will tell you about some of the cool ideas the hackers came up with. This is the first of a series of Chocothons that will ultimately contribute to saving YOUR treasured chocolate from gradual extinction. Tune in to #chocothon hashtag to find out more. Even better…how about supporting our next Chocothon? Here is our crowd-funding site link:  https://www.crowdfooding.co.uk/deal/188/Chocothon

Why should you get involved? Because YOUR chocolate needs YOU!

Ionescu-AileenPICTURE-150x150Author: Dr. Aileen Ionescu-Somers

Active in thought leadership, consulting, applied research, teaching and supervising DBA candidates in sustainability & responsibility.

Competencies that count: Where are Responsible Leadership and Sustainability proficiency listed in the job descriptions?

Recently, and through different announcements, a number of large global corporations have made public their intention to remove University Degree requirements from (some of) their job descriptions and requirements. They argue that the correlation between holding a degree and being good for certain jobs is weak and too many good candidates are discarded because of this wrong filter. They plan to use new and innovative online tests that will do a better filter job according to them.

I look at this with interest as I have never been convinced that current degrees, and business degrees in particular, are representative of the important skills our future leaders need (and by leaders I mean leader in whatever position they hold, not only senior management). Among the many important skills future and current leaders need are responsible leadership and sustainability proficiency. Or not?

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My feeling is that if you ask the question directly to a hiring manager, they will certainly answer yes. At the same time, have you ever seen these two competencies in any job description? I am trying hard but, unless I come across some very specific job related to sustainability, I have seen no trace of the demand for these two important competencies. I am embarrassed by this. At Business School Lausanne, we have made a clear commitment to facilitate learning around sustainability and responsible leadership all across our program and courses. We design innovative pedagogy around these crucial competencies as we believe that there is no way the world will progress toward the UN Sustainable Development Goals unless new practices are embedded within any single next decision that business people are required to make. What is the next ingredient you will source for your product? Will you ship it by train, track, plane, boat? Will you ask for a local production? How much money will you allocate budget for personal development of your team? Will you invest in a social venture? Will you close an eye on your current polluting factory? Will you ask for innovation toward sustainable practices? Will you engage with all relevant stakeholder when making impactful decisions? And the list can go on and on forever. Almost every single decision business people are asked to make, presents a choice to go for more or less responsible and sustainable solution. Do you want your employees to be conscious of that option? Do you want them to be fluent with the consequences wrong decisions can lead to (and clearly not only financial)? This is a call for every job seeker to add where they stand with their responsible leadership and sustainability proficiency on their CV. This is a call for all hiring manager to make sure they make it clear they demand such competencies.

Let a new purposeful market grow around jobs and competencies that count and will make the world a better place!

Author: Carlo GiardinettiActive in Program Development, Holacracy and directing the BBA, Masters and E/MBA programs Business 

African Handmade Shoes

African Handmade Shoes” is a start-up created by one young guy, Paul Burggraf, from Lugano in 2013.The company fairly employs thirty shoemakers from Cape Town, South Africa, to produce shoes (espadrilles) sold worldwide. It is an innovative project as well as a supportive business idea that creates a bridge between South Africa and Ticino, Switzerland.

The idea is very simple: producing handmade shoes in Africa and sell them online in Switzerland and worldwide. In addition, the project is characterized by an ethical attitude that provides fair wages and optimal operating conditions for the thirty artisans working in the Cape Town laboratory, differentiating it from other shoe manufacturers who exploit their workers through poor working conditions and with low wages. Nevertheless, “African Handmade Shoes” are fully aware of these problems and they are ready to make the difference.

In 2007, Paul Burggraf made his first of many trips to South Africa. Since then, he has fallen in love with South Africa – a colourful country, incredible, so full of potential.
The idea of “African Made Shoes” was born through meeting Arnold – a young South African craftsman who ran a small shoe shop. Paul was immediately interested and impressed by his work and his products. He realized there was serious potential for fashion export. Thus “African Handmade Shoes” was born.

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They started with a Facebook page collecting orders and received good feedback. They subsequently figured out the brilliance of their idea. They now have a thirty-man strong workshop in Cape Town, a website through which the product reaches around the world and a logistics base in Ticino: https://africanhandmadeshoes.com/.

The main sales channel is e-commerce, however, it is also possible to find temporary stores during festivals and events such as the “Locarno Film Festival” and so on. Currently there are a few stores in Ticino and Switzerland, it is even in the most prestigious Bahnhofstrasse in Zurich.

Transparency and fairness are very important; in spite of the few resources available,
social media has been key to make them known. Through these channels they have decided to completely document what was going on in the workshop of Cape Town. In short, the complete manufacturing process is documented for final consumers to see.
Pride in their craftsmanship, dignity and self-worth in their employees, respect for workers, earn a living wage, multicultural and happiness are values important for the brand. Workers are simply local people, they are friends and they are also neighbors.
Trusting workers is important to get maximum quality for the final product.
They have also helped to maintain a trade, that of the shoemaker, which globally is disappearing. Those who learn this profession with them can support themselves in the future. In the African social reality, in which education and apprenticeship training are lacking, giving people a future by learning a job is a huge added value.

Finally, they believe in African culture as well as the promotion and growth of the African economy. Therefore, the company is conducting a competition for local entrepreneurs called “Startaboom”: Three projects of local entrepreneurs are presented on the website of “African Handmade Shoes”. The public chooses what business will get financial support by voting on the website. The entrepreneur who receive the most votes will get the 10% of 2015 profit of “African Handmade Shoes” in order to help the project grow.

The success of “African handmade Shoes” is very simple: The colours and fabrics of these shoes make a product with a long cultural history, tradition known globally. Companies like these show us that business does not have to about profits only, but can be economically successful by helping to solve social problems and making people in Switzerland and South Africa proud of what they do.

Here a few links for more information:

Video presentation
Founder speech about local entrepreneurs (new start-up)
One of the three local entrepreneurs

Author: Riccardo Bonfitto, Master in International Business student, 2016