A Short Guide to Using LinkedIn for Professional Success while at Graduate Business School

LinkedIn offers a world of opportunity for business students. The platform is the most used professional networking site in the world, with two new members joining every second. Today, LinkedIn has more than 660 million members in more than 200 countries

Students can use LinkedIn to advance in their careers, expand their network, launch their own business, develop new skills, and more. According to AdWeek, 92% of recruiters use social media sites like LinkedIn to find high-quality candidates. Read on to find out how to use LinkedIn for professional success while at business school. 

Set Your Intention for Using LinkedIn 

In order to get the most out of LinkedIn, you need to decide what you want to achieve. Are you looking to secure a new job opportunity, grow your network with new connections, or reach potential clients? 

It’s a good idea to mention this intention somewhere in your summary for your network and connections to see. How you actually use LinkedIn on a day-to-day basis while at graduate business school will also differ slightly depending on your goal. 

MBA Degree Students Should Be Professional and Personal on LinkedIn

LinkedIn is different from other social media sites like Facebook, as you will need to ensure that your activity on the site is always professional. Don’t post anything that you wouldn’t want your future boss or clients to see. 

However, you still want to show some personality and individuality. Make sure to update your profile photo with a professional-looking headshot or another work-related photo. A good image will make people more likely to connect with you, as you will seem more human.

Try to write in a professional tone when posting updates and writing your description. You can still use humor and personality, but ask yourself – would I write this in an email at work?

You need to strike the tone between professional and personal on LinkedIn

Post Regular Updates 

In order to get the most out of LinkedIn and increase your chances of finding new connections, it’s important to be an active user on the site. If you attend a networking event, a company visit, or a panel discussion, take a photo and share any interesting updates with your network. You can also use it as a platform to share your professional and academic achievements. 

Connect with Other Professionals 

If you meet someone at an event, at university, or during work experience, don’t hesitate to ask them to connect on LinkedIn. This is a great way of staying in contact as you continue with your career after an MBA degree

Use Relevant Keywords in Your Headline 

Your headline is the first thing that people will see on your LinkedIn profile. This is also what will be shown in the search bar when potential employers, clients, or connections search for you. Make sure that your headline accurately reflects what you do, or what you’re looking to do, so that the right people can find you.

Make sure that your headline is clear and includes keywords

Are you interested in pursuing a business degree in Switzerland?

Contact Business School Lausanne today!

How Students and Faculty at BSL Are Using Face-to-Face Online Learning

Since the outbreak of COVID-19, the move to online learning has affected schools, colleges, and universities worldwide. Professors and students at Business School Lausanne (BSL) have had to quickly adapt to a new way of learning. The classroom has been replaced with the home, and in-person interaction has largely been replaced with face-to-face online learning. 

We spoke with professors Dr. Jan Erik Meidell and Claudia Kranefuss, as well as student Giang Do, about their experiences teaching and learning online, and the importance of face-to-face interaction, and here are some of their top tips and experiences.

Keeping the Camera Switched On 

All students and teachers must keep their front camera switched on while in an online class at BSL. The small class sizes mean that everyone in the class should be able to see each other and their professor on one screen. 

Erik, who teaches courses including finance, investment, and data analysis, explains that this is important because if all of the students can see each other during the class, it “encourages social interaction.” Claudia echoes this sentiment, adding that “we make sure everyone has their screens on. It’s essential that you see your students on one screen, because you need to be able to interact with them.” 

How do students feel about the video element? Giang Do, who is enrolled in the bachelor of business administration, observes that she learns better when she can see the professor. “The professor can see our appearance and our facial expression.” She says, adding that as a result, “It’s more connected, so I feel like I learn better.”

Staying Engaged, Online at Business School Lausanne 

Student Giang Do emphasizes that it is sometimes harder to focus in an online class. “When you sit at a computer at home rather than in class,” she admits, “it’s easier to procrastinate as there are so many distractions around you.” 

This is something that professors have been aware of, and are doing their best to address. Claudia teaches an intensive three-day personal branding and communication course at BSL. She describes the course as ‘very experiential’ and explains that that was one of the main challenges of moving it online. 

In order to make the course more engaging, Claudia shortened her course from 12 hours to 8-hour days while teaching online at  Business School Lausanne. This would give students less screen time, as “12 hours in front of a screen isn’t very healthy”. As well as this, she made sure that lectures were no longer than 10 – 15 minutes, with regular questions and screen breaks. 

Connecting with Students from Home 

When Erik asked his students for feedback on online learning, they said that they loved the virtual classes but missed the social side. “Students choose to come to Business School Lausanne for the networking opportunities,” He notes, “so you need to make sure that you still offer that.”

Claudia similarly explains that “it’s not just information gathering.” Teamwork and group work are still essential, so you need to “find ways that they can work together although everyone is in a different space.” She decided to use virtual breakout rooms so that students could work together closely in small groups of three or four students. 

Giang Do says that she is keeping up with other students regularly. “During the pandemic,” she says, “my classmates and I are connecting with each other on a daily basis for homework and for studying. I think that’s really important for online studying.”

As a final word, Claudia adds that you have to see online learning as an opportunity because “the professor’s mindset is essential to how well the teaching goes.” Giang has found that since moving to online learning, she’s developed better self-motivation and self-discipline. Erik is also positive that he’ll be using some of his online teaching methods back in the classroom. Starting this fall, BSL will be offering dual-mode teaching, taking the learning of the online face to face classes back into the classroom while still engaging with some students online.

Do you want to learn more about getting a business degree in Switzerland?

Contact BSL to learn more!  

5 Essential Networking Tips for Students at Business School in Switzerland

One of the most valuable things that you can gain at Business School is connections. Not only will you have the opportunity to advance your career with new skills and a deeper understanding of business, but you will also be able to learn from others. The connections that you make as a student and Alumni could be instrumental in your professional life. They could help you build your own company or get your foot in the door of your dream industry.

Business School Lausanne (BSL) is home to students from around the world, and Lausanne is one of the most multicultural cities in Europe. This means you will have endless opportunities to build an international network and enhance your cross-cultural communication skills (on top of course of learning another language, French), extremely valuable in today’s globalized business world. 

Read on to discover five of the best ways to network while you’re at Business School.  

Connect with the Careers Office and make the most of the Master classes

Students at Business School Lausanne (BSL) have numerous ways to enhance their career prospects while studying. The Careers Office connects students to opportunities such as company visits, voluntary projects, internship/graduate programs, networking events, workshops, mentoring programs and more to enable them to reach their career aspirations. Whether you want to launch a start-up, take over the family business, or join a large international corporation, BSL and its community can help you excel. 

Students enrolled in a Master program at BSL start their career journey the moment they begin studying. The academic course is designed to prepare students to succeed in the fast-changing business world and students develop practical and professional skills, while learning from real-life examples, business simulations and challenges.

Attend Events and Company Visits at Graduate Business School 

BSL and the Student Council organize various events and visits for students. These include panel discussions with guest speakers and visits to company headquarters in and around Lausanne. It’s a good idea to attend as many of these online and offline events as you can while enrolled at our Business School. This could be an opportunity to network with a potential future employer and connect with other students across programs.

There are a number of different events that students can attend while studying, such as panel discussions, networking events and company presentations. The Student Council also organizes Student-led Business Innovation weeks which bring together industry representatives and the BSL community, also allowing the students organizers to work on their leadership development. All in all, these are great opportunities to meet other professionals and improve your understanding of business as well as your Swiss and global network.

Secure an Internship for your Final Capstone

At BSL, Master students have an internship option as part of their Capstone experience and they can apply for this unique experience at a company anywhere in the world. Via the Careers Office, they have access to personalized employability sessions in preparation for their internship search, applications and interviews, maximizing their chances to secure an internship by building a strong professional brand for themselves. 

Students also have access to opportunities through the BSL Career Center where Alumni and partner companies can advertise internship positions with the BSL Community.

There are a number of reasons to take on an internship as a final capstone of a Master degree in Switzerland as an internship is an excellent way to gain valuable experience in the business world and kickstart their career while studying. Not only does this improve students’ professional profile and gives them greater understanding of business in practice, it also helps them discover how to shape their future career path and possibly continue working with the company they joined for the internship. Last, but not least, it’s an opportunity to network with experienced professionals. 

Use LinkedIn for connecting to your Network and finding opportunities 

It is now easier than ever to network ‘virtually’, which is why it’s important to have an up-to-date LinkedIn account listing all of your experience, skills and interests. You could use this to reach out to Alumni or professionals in your field of interest for advice. In this respect, the BSL Careers Office offers students valuable tools to create their professional brand with a powerful application package, strategically including their top skills and competencies in CVs and LinkedIn profiles. Once you have your stunning online profile, you can join groups on LinkedIn relating to your field or interests. This can help to expand your network and connect you with opportunities you might be interested in. 

Connect with Students Professors and Guest Speakers 

You don’t need to attend a formal networking event to network. In fact, every day at BSL will be an opportunity to connect with other students, Faculty members and their Guest speakers. The small class sizes at BSL make it easy to connect with everyone and create an intimate, family-like atmosphere. Guest speakers are often invited to deliver inspiring talks about their specific industries to students in class. These will give you the opportunity to potentially connect with successful industry experts from all kinds of businesses. 


The friendships you develop will also become part of your professional network

Don’t hesitate to ask questions and arrange a meeting outside of class time with a Faculty member that you think you could learn from. 

Are you interested in a Masters with Specialization in Finance?

Contact BSL to learn more!