While large public corporations were taking severe financial hits since 2008, family firms were affected to a lesser degree and, indeed, we can even say that family-owned businesses are in a better position than their larger publicly traded counterparts to face the future right now.
At the outset of the financial crisis, most people thought that large public corporations would be prepared to withstand the blow. But they were wrong. Rather, it was the very special characteristics of firms run by one or various families that enabled these family firms to ride out the storm. Here are the reasons for their success: Continue reading →
In a marketing landscape largely dominated by Online Media and with classic advertising budgets for TV and print advertisements decreasing, most brands try to build Online Brand Communities. But can the “virtual” world deliver what the real world does not seem to be able to provide; Unlimited access to a brand’s follower and consumer base? Continue reading →
Blogging is new for some, old hat for others. You can blog to gossip, blog to chat, blog to tell stories, or blog till the cows come home. But you can also blog through the fog, blog to clog, blog to the dog, or else blog for naught.