Tell me what brand community you are part of and I tell you who you are!

With Facebook having reaching its first billion members, online communities are increasingly of interests to brands wishing to build brand communities. But how does it really work? And what are the “does” and “don’t”?

While many brands still try to figure out the practical answer to this questions, the leading brand community agency VERVE and The London Business School published a short and useful guide to get you started under the title “How Online Communities Work”. Continue reading