Developing a Marketing Strategy in Complex Circumstances

As a Professor who comes from an operational transportation and marketing background, I try to ensure that my students get as close as possible to a real business environment while they study with me.

Earlier this year BSL’s MSc Global Marketing students had the opportunity to work with IATA, the International Air Transport Association, on an assignment to produce marketing strategy ideas for the air cargo industry in the Suisse Romande region (French-speaking part of Switzerland). Continue reading