From Knowing to Doing – Developing Feedback Fluency of Future Leaders

In this semester’s Leadership and Management skills course I was looking for ways that would enable students to dig in deeper and stretch their learning. Each four hour session is designed to be experiential and learning is facilitated by using a combination of virtual simulations, reflection, applying the flipped classroom method, role play, assessments, working out loud and practicing participatory leadership tools.

A key skill set that I have noticed is often lacking in the management domain is the ability to give feedback in a timely and constructive manner.

Working with a class of 24 students from 12 countries you can imagine the differences in perspectives related to this skill. For example:

  • From my point of view, a feedback is connected with negative emotions and taking criticism personally, not on the work that one does.
  • I grew up in a culture where giving feedback is not the norm. Or if someone is giving you “Feedback”, it it’s usually to make you feel bad or prove they’re better than you are.
  • In my experience giving and receiving feedback were not positive experiences for me, for this reason I was scared to be involved in this process.
  • Sometimes when we give feedback towards our team members it may affect them from a personal perspective, it’s a very sensitive topic.

To create something that would truly create powerful impact with the students, I reached out to Sarah Schwab the CEO of The Experience Accelerator to ask if we could create a project together that would help the students build their feedback skills into a competence.  Sarah was open to the idea and we created a five-part learning journey for the students.

  1. It began with students logging into The Experience Accelerator to visualize a feedback virtual scenario
  2. Students were debriefed on the scenario and required to practice giving feedback and recording their interaction.
  3. Before class students received written feedback on their practice focusing on the areas they had performed well in as well as suggestions on how they could improve.
  4. At this point the learning went live and students had the opportunity in class to practice by giving, receiving and observing feedback in different scenarios that had been prepared for them. Watch the video
  5. And finally, students were given the opportunity to write a reflection about what they learned over the course of the assignment

In their reflection papers students expressed their surprise at the power of the exercise:

“I have learned that feedback is not about telling what the person did right or wrong, but about explaining how he or she made the other person feel.” KB

“I realized again how challenging it is when performing the online scenario where it somehow appeared easy when watching the video, but was a totally different story when I had to do my own recordings.” ME

“I would like to say that such an experience was truly helpful for me. I gained a lot of knowledge in terms of feedback, particularly if I want to give an effective feedback, I should always practice and be aware of some key points in order to avoid making mistakes from the very beginning.” SK

Their ability to put into practice a four step feedback model*  both virtually and in class during live role play has categorically changed the beliefs’ students had about feedback. Furthermore they now have a toolkit and clear understanding of how to deliver effective constructive feedback.

*Clarify the context, explain using as much detail as possible what happened, explain the impact their action had on the situation and discuss possible steps on how to move forward.

Author:

Nadene Canning, BSL Professor

 

Appreciative Inquiry, Business Innovation and the SDGs – A winning combination

For the first time in September 2017 Business School Lausanne designed a case study course that used the UN Global Goals as a lens for students to take a step closer to business innovation in their community, exploring companies that are both profitable and doing good in the world.

In Part 1 of the course students needed to research a company they believe are doing work related to the SDGs. The students job was to help the company to uncover and reveal an important story that has happened to them related to a recent project where clearly “good for the world” was created, sometimes even unintentionally.

To find out whether their discovery was valid, they had a wealth of information available to them on the Aim2Flourish platform regarding the sustainable development goals and corporate innovation. Once a company and a contact person had been identified, students reached out through the power of our professional networks to connect, explain their intention, and set up an in-person interview with the specific business leader. The interview was prepared beforehand in class using the appreciative inquiry method. Based on the information interview and their additional research, students then wrote their stories and we went through a few rounds of revisions before submitting them to the AIM2Flourish platform. From the outset students knew they were part of a competition for the most innovative stories and that there was a possibility that their story would be chosen the following year as one of the best-of-the-best stories.

Early April I received a message from Aim2Flourish requesting confirmation that all the information in one of the stories written by a student was valid. I reached out to the company in question and liaised with the press department, made some modifications and on April 16, 2018  was advised that the story written by Karim Albekov had been awarded one of the 17 Flourish Prizes, based on the Promoting Gender Equity story he had written about the organization: IKEA.

This business’ story was selected as one of the 17 best stories exemplifying how business is a positive force for good and demonstrating progress towards the 17 UN Sustainable Development Goals (SDGs) published on the AIM2Flourish platform in 2018.

AIM2Flourish is a UN-supported global learning initiative where students discover and celebrate untold stories about business innovations for good, using the 17 SDGs as a lens. AIM2Flourish is an initiative of the Fowler Center for Business as an Agent of World Benefit at the Weatherhead School of Management – Case Western Reserve University.

Please join me in congratulating Karim Albekov for this excellent accomplishment and to all the other students who submitted their stories;  Alexandros Katsidonis,  Anna Iskanderova, Arsen Amanbayev, Lisa Foffano and Ana Cristina Junquira Ottoni. Give them all a big round of applause at graduation this summer for being the first to try and the first to succeed!

This year, Aim2Flourish will celebrate all of their 2018 Flourish Prize winners in a week-long, virtual celebration from May 7-11. During this time Aim2Flourish will host a global, multi-day celebration via our social channels on Facebook, Twitter, LinkedIn, Medium, and Zoom Video Conference with the hashtag #FlourishPrizes2018.

 

Author:

Nadene Canning, BSL Professor

 

Innovation at BSL: MEDICLY – A transparent blockchain healthcare system

Edited by Dr. Aileen Ionescu-Somers, Gap Frame Week designer and orchestrator

Student Group 1: Mariam Rawashdeh, Alexandra Gritsenko, Abdulkader AL Muhaidib, Andre Linney, Edoardo Danisi, Conrad Zawadzki, Mathieu Feltzinger, Grigory Klyuev, Tarek Talaat

DAY 1 – Ideation

Here we go, dear Readers; we are starting our Spring 2018 Gap Frame Week journey and this is our blog. Our group experience began with everyone introducing himself or herself and sharing personal insights. Out of the 8 members of our group, we had 7 different nationalities. This diversity helped us to get many initial ideas (80, to be precise) and different points of view.

We then discussed personal stories from our countries in connection to the health topic that we had unanimously chosen. What emerged is that health is certainly a multifaceted issue with many issues that need to be addressed. For example, we found during our research that even in developed countries, abuse and misinformation linked to use of medication is prevalent. What do guys think ? Is this a real issue?

While we talked, project ideas started to take shape, such as creating a transparent block chain healthcare system in which hospitals and pharmacies worldwide would be able to access the health background of virtually any patient. We discussed the pros and cons of a concept we called MEDICLY whereby any medical center or pharmacy across the globe could have access to an individual’s health record. The idea seemed appealing but we debated about the challenges of applying such an idea worldwide. For example, we established that there would be knowledge and communication barriers. Since we realized that applying this idea worldwide would be an immense challenge, we decide to stay at a country level, and to focus on Poland.

DAY 2 – Flexing of ideas

Let’s start the second day ! Our first task of the day was to identify relevant stakeholders. We then had to decide on some strategies to explore the feasibility of our Day 1 ideas.

The stakeholders we researched were Customers of companies, Cities & communities. Financial institutions, Consumers, Government and Regulators.

Customers of companies

We interviewed a pharmacist who was delighted with the idea and told us he would agree to take part in such a the project if it were launched. He found it simple, obvious and beneficial not only for the pharmaceutical business but for the entire health-care system.

Cities & communities

For cities & communities we sent an email to a local commune asking them about their opinions regarding the project, whether they would implement it in their commune and whether it is beneficial to them ? We also asked how it could work with local and Swiss regulations (knowing that in Switzerland, each commune is different).

Financial institutions

For financial institutions we interviewed an investor. The interviewed person said that he is observing a tremendous shift in technology and a tendency towards dealing with finance in very different ways (such as cryptocurrency). Medical health-care is an important aspect of human social existence and well-being. In his view, inefficiencies in the healthcare system inevitably translate into big problems for society. The investor we interviewed said that he believes in our idea and could see a future scenario where it may be possible to introduce it.

Consumer

For a consumer perspective, we interviewed fellow students of BSL and staff. The questions we asked were:

  • Do you think the current system of medical prescriptions is fair and functional?
  • Have you ever had any issues in trying to retrieve your or others medical records?
  • Do you know your blood type? If yes, do you have the blood type card with u at all times?
  • Do you know you if you have any allergies?
  • Do you think medical prescriptions are currently too easy or hard to get?

We concluded from the interviews that we had identified a problematic issue. People thought the idea was good but that there would probably be issues to solve regarding the handling of personal information and cloud safety (cybersecurity).

Government and Regulators

For governments & regulators, our team member contacted the Polish Health Ministry. We are still waiting for an answer….oh well…..you can’t win them all!

DAY 3 – Prototyping our concept

Today, we presented our project to all the students and faculty in the main auditorium. We got questions on how could we safely store patient data, and we had an interesting discussion around the block chain idea. Later in the day, we moved on to prototyping our idea. First, we carried out more research to get data that are more concrete and we decided to focus on the U.S. rather than Poland. Second, we shared all the information that different members of the team had been working on, combining and structuring our resources.

Back in our innovation space after our lunch break, we started working on the 10-prototyping criteria provided. We also made some decisions about what our slogan should be. Options we considered were: “partner in life”, “accessibility”, “partner for health”, “private health directory”, and we settled on the latter.

Once we finished the answers we went over the work done and refreshed everything for the opportunity we would have the next day to share our ideas with others and build on them (we call this session the “Frenzy”).

DAY 4 – Refining our prototype

Dear Readers: Here is the last part of our Spring 2018 Gap Frame Week blog!!! On this – the 4th day – we started organizing and planning for the Frenzy. We created posters and finalized the presentation, We even spoke with one of the other groups working on a health challenge also. We discovered that we had synergies and that seeking a partnership with the other student team might even make sense.

During the Frenzy we gave each other feedback. Our fellow students were highly engaged and gave many positive comments.

However, other students really wanted to understand how to ensure a sustainable flow of funding for the project once the program is sold to, for example, the government. We definitely need to focus on the funding model at our next Gap Frame Week in the Summer of 2018.

Once we integrated the feedback, we finished the presentation by adding our draft financial plan.

Phew…..we were finally done! Our team presenter rehearsed in front of everyone as, on the Friday – final day – we would only be allowed an 8 minute presentation. Wish us luck!!

 

Innovation at BSL: NAVINTA – Matching University students with rural communities in need

Edited by: Dr. Aileen Ionescu-Somers, Gap Frame Week designer and orchestrator

Blogpost by BSL Spring Gap Frame Week Student Group 5: Adelaide-Ioli
Eliopoulos, Arshia Soltani, David Chopuuryan, Jose Carreras-Medina, Moulaye El
Hassen, Nikita Safronov, Oleksandr Kryachko, Saveliy Danilov, Suchi Dubey

“Education is the passport to the future,
for tomorrow belongs to those who prepare for it today.”

-Malcolm X

This blog is mainly devoted to the teamwork issues related to our experience ofΣτιγμιότυπο 2018-05-03, 9.53.42 π.μ.
the Gap Frame Week (GFW) that has become such an essential part of the BSL community life. During this highly innovative week, we raise important questions about some of the world’s greatest environmental and social challenges. We share, reflect upon, and discuss possible solutions to these dilemmas, AND we develop a prototype of a solution. Being honest, sometimes we even get quite carried away and there are lots of different opinions – sometimes even raised voices – amongst the team members.

As Team 5, we decided to focus during the Spring 2018 GFW on the lack of equal opportunity for education and self-development. We came up with the idea of Navinta, which is the creation of a knowledge database using algorithm software to match University students with rural communities in need, and to empower them as educators of elementary school students. In order to create a successful concept prototype, which would contribute to equal opportunity for education, we needed to work as a team, as one organism. This short blog entry will talk about our experience during the week, our team chemistry and the way we worked together.

Our overall conclusion from our GFW experience is that the key to team success
lies in the creation of an original community, where everyone’s ideas are valued and represented. In order to find the right group chemistry, it is essential to get to know
each other, and to learn to respect each team member. Luckily,Στιγμιότυπο 2018-05-03, 9.56.15 π.μ. every member of our team knew each other before working on this project, but we were not very close. Therefore, we had to get to know each other better so we could operate better. The “Ice breaker” activity on the first day helped us to achieve this. The “Ice breaker” is an easy exercise, in which team members interview and introduce each other. It consists of 5 questions, to be answered by each team member within one minute each. During this session, even though we already knew each other, we still connected on another level. During the icebreaker time, we each drew symbols that represented the others (their characters and personalities, or what we knew about them). Even though it seemed as a simple task, we found it to be quite challenging. These symbols revealed a lot about each member of the group and helped us to get a better understanding of each other. Every member shared what he/she meant by the symbol, the idea and the meaning behind it. It was a crucial step on our way to finding the perfect team chemistry.

Respect, listening skills, and commitment (with an added ingredient of humor) in what we believe are necessary tools to create a warm and productive working atmosphere. The fact that we had a chance to self-organize as a team, had an immensely positive impact on our working process. Everything we did during the GFW, even when we were procrastinating, researching, interviewing, developing our posters or presentations, watching or making videos or even…. dancing, helped us to connect and as a result we feel we presented an inspired piece of work on the final day of the week.

Even after the working days were over, some of our team members met up, went out together, had dinner, and had some fun, which all helped up to bond even more. Even though those activities were not connected to the work at all – during the time we went out we did not talk about our project at all – it still had a positive effect on the chemistry of our team and we were able to work better together the following day.

At the end of the day, there really is no “I” in team and it  is crucial that every team member understands that. We are convinced that nothing is more vital to success than the team spirit.Στιγμιότυπο 2018-05-03, 9.57.42 π.μ.

In this blogpost, we have not talked
much about our solution, preferring to report on some of the team building aspects of the week. But watch this space for more news about NAVINTA and how it develops when we work on it further during GFW 4 from 14 to 20 May, 2018.

Until then, signing out, Group 5!

 

 

The Great Decline of the Swiss Franc

The Tough Years

The consensus among financial analysts during last 6-7 years is that the Swiss currency has been significantly overvalued and still is. Historically, EUR100 could be converted into more than CHF120, but in spring 2015, there was a remarkable currency movement and the Franc raised to unprecedented levels. Much at the joy of Swiss consumers traveling and purchasing abroad, but at the same time causing even more serious problems for Swiss companies and institutions having to increase their prices with up to 20% for clients abroad.

At the time, the Swiss National Bank was very aware of the issues a strong Swiss Franc would cause to exporting business and visitors to Switzerland, and therefore for a long time tempted to keep the EUR-CHF exchange rate above 1.20 (EUR1 = CHF1.20). To achieve this goal the Swiss National Bank sold CHF against EUR and also lowered interest rates, making it less attractive to change your money into Francs and to invest money here. The pressure however was big and too many foreign companies and investors continued to purchase Swiss Francs. In spring 2015, in an abrupt move, the Swiss National Bank went away from the first part of their strategy and stopped selling Francs to defend a level of 1.20. The reaction in financial markets was immediate, and the Swiss Franc went straight up and stabilized at level of EUR1 = 1CHF, even though the short-term interest rates at the same time were dropped to -0.75% (you actually received money if you took a loan in CHF) as a last desperate measure to park money in the Swiss mountains. 2015 and 2016 were tough years for many exporting companies. When a currency jumps by 20% overnight this translates into 20% more expensive prices of your goods when sold abroad and 20% higher costs on all goods and services bought outside Switzerland. Sales went down, margins went down, salaries were cut. Misery in short.

The Swiss Franc Is Becoming Cheaper

Few things – other than diamonds – last forever. Slowly since 2015, negative interest rates have helped equilibrate the Franc back into a downward trend. As can be seen on the graph below, the Swiss Franc has gradually gone down since, and is now after four years of continuous weakening coming back down and through the important threshold of 1.20. Analysts at UBS predict that the trend is not over, but will continue and in the shorter term already reach a level of 1.25. A tendency the president of the Swiss National Bank, Thomas Jordan, welcomes. He sees no reason to discontinue the decline by adjusting monetary policy. This is good and a fine guarantee for a continued depreciation of the Franc.

The great decline of the Swiss Franc is good news for Swiss exporting companies and visitors coming to Switzerland. In line with a weaker CHF companies can raise their export prices. It is also great news for future and current students at BSL who, through the new currency reality, get a 20% (soon to be 25%) discount compared to spring 2015!

A consequence of the weakening Franc is that interest rates are increased into positive territory. The opinion of the international financial sector is still that the Swiss Franc even today still is too strong. This and the fact that near-term risk appetite for equity investments is high – as the world economies are growing at a satisfying pace – will keep the CHF low and push it even lower.  

I welcome the trend and we hope for all of us that the next level will be 1.30 (EUR1 = CHF1.30). Breaking that threshold would certainly be bad news for Swiss consumers, having to pay higher prices for imported goods. However, given the dependency of Switzerland on exports (pharmaceuticals, machinery, clocks and chemicals), the country currently is, in my opinion, better off with an even weaker currency.

 

Author:

Dr. Jan Erik Meidell, Professor

 

 

Innovating with BSL: THE TAG – Keeping tags on our health with meaningful labels

Edited by Dr. Aileen Ionescu-Somers

Blog Post by GFW Group 7 BSL students: Arman Danielyan, Karina Bondarenko, Karina Grigoryeva, Khalid Attieh, Lidiya Kudina, Morgan Manin, Omar Eltanani, Timofei Plahotniuci, Ulysse Ortiz

 

Day 1

During our Spring 2018 Gapframe Innovation week, our group opted to work on “Quality of Life”. We found three main sub-themes to develop further: Education, Nutrition, and Peace & Stability. We then developed each of them by coming up with solution ideas using a design-thinking ideation exercise. Overall, we felt we could get most group traction around the Nutrition and Education themes. Can you believe that we came up with 80 different ideas?

Day 2

In the morning, our group discussed possible project ideas. Maybe surprisingly, we did not choose any of the original 80 ideas. Sleeping on it clearly brought inspiration because we actually came up with a brand new idea: “Health labeling for food” on two levels: for illiterate people and for already developed countries. We felt that if we designed a concept in this area, we could have impact globally. Click HERE for a very short video showing the general idea.

According to our research, health labelling is relevant for almost everybody. It not only informs those who are health conscious, but also those unaware of the food they are eating. Nowadays, too few people actually scrutinize the ingredients and nutritional value of the food they are buying. Could our solution provide an easy and non time-consuming way of checking these factors?

Our team came up with a cool solution: to put colorful labels on products, so that it is super easy to check whether the product being purchased is really healthy. The symbols relate to the levels of sugar, chemicals, salt, wheat, lactose, conserving agents.

On Day 2, we researched 5 main stakeholder groups: media, customers, thought leaders, cities & communities, government & regulators. We carried out interviews to benchmark the feedback and drawbacks of our project. We concluded from the feedback we got that the project was promising and interesting and that we should continue developing it. We defined our mission statement as follows: “We provide a simplified and understandable labelling system to evaluate how healthy food products are, allowing even the illiterate to link health risks or benefits to the food they eat.”

Day 3

Having presented our idea and the product to the other groups in the morning, we realized that we needed to be more specific with the labelling objective. For example, to look at the possibility of product labeling for blind people, or to concentrate on people with specific diseases, and for whom food has an important impact, such as those with digestive disorders, depression, obesity, heart / kidney diseases, diabetes, inflammation, osteoporosis.

Day 4

Today, we started prototyping and searching for ways of implementing our idea. Since we did not have enough time to create and personalize all the labels we wanted, we found some good options online, printed them out and stuck them to a number of products we bought. Since in our group we had a certified nutritionist, we used her knowledge to decide on which product to put what. Depending on the amount of sugar, salt, and harmful chemicals (such as aspartame in Coca Cola light), we distributed the labels on the products, using red ones to attract attention to less healthy ingredients, and green to distinguish the products that are healthy.

To set up the company, we discussed creating a Swiss association in the Swiss commercial register free of charge, with tax-free status. We also decided that launching a website made a lot of sense for our initiative, more as an awareness-building platform, to include all information related to our product and events and detailing the benefits of collaborating with us. The website and social media would be very important marketing tools. We also outlined important financial resources questions, including crowdfunding and aid agency possibilities.

Looking forward to developing this further in Gap Frame Week 3, 2018. There are many labelling initiatives out there; can we develop and outreach one that will lead to less consumer confusion and add value to society?

Innovation at BSL: Going solar with shacks – Improving living conditions in developing countries

Edited by Dr. Aileen Ionescu-Somers

Blog Post by GFW Group 4 BSL students: Abdullah Albawardi, Christopher Palermo, Eduard Mazhinov, Emma Chang, Eric Illick, Guan-Quan Tan, Stefany Solorzano, Tomy Ndakana, Victor Semenov

Living conditions all around the world have been consistently improving since the 20th century. However, many people in developing countries have not yet attained anything like the relatively luxurious standard of living of citizens in more developed countries. For this reason, our group dedicated its efforts towards a solution aimed at correcting and changing some aspects of the quality of life of people in developing countries, while tackling no less than FOUR Sustainable Development Goals (see illustration). Click HERE for our fun video showing our fantastic team moving through the prototyping steps during the Gap Frame innovation week. And if you are in the mood to discover more, read on:

Poor people in developing countries, whether in urban or rural settings often live in squalid conditions, in what are commonly termed “shacks”. A shack is a roughly built hut or cabin that is usually extremely flimsy, increasing the vulnerability of people, especially under severe climatic conditions, or earthquakes. Playfully adapting this term to our concept idea, we came up with the idea of the “Solar Shack”. We chose to focus our efforts specifically on prototyping cheap and sustainable housing for underprivileged, poverty-stricken people in areas where shacks are the most common form of housing.

To achieve this, we felt that whatever we designed needed to be self-sustaining (or self-maintaining, if you will). Thus, we focused on the provision of solar powered houses, with water filtering capabilities. Additionally, because of the limitations of available cash resources in the target countries concerned, the price and feasibility of the houses were a priority focus in our prototyping. We considered that having an individual house price of <$1,500 would be optimum, assuming that every unit can hold and sustain five people. Furthermore, such a low price could make the house proposition far more attractive to, for example, sponsoring or donor organizations.

We then expanded our idea to a concept of complexes of approximately six shacks, to form a solar compound within which a community could live. Each unit in the compound would have a chargeable battery of its own that would require minimum maintenance. Each house would also have a water collection and filtration system with a water tank. Furthermore, every compound would have a central battery and tank that will function as a backup charging and filtering system that all houses would draw from and contribute to when not in use.

We then brought the concept to yet another level with the idea of connecting compounds. We envisaged a solution whereby compounds are connected to a central battery and tank that all can draw from but also contribute to when not in need. The goal is to have layers of redundancies so that even if an entire compound ran out of water and/or electricity, the outer central tank would be able to support the “needy” compound in emergencies. Then, both the inner compounds and the larger grid would also have windmills generating electricity that would further contribute to actively charging the central batteries.

For our prototype context, we decided to choose a location that was a less obvious choice than most and where we could have significant impact. We thus narrowed our focus location to Madagascar, often a less “popular” choice for developers, and where poverty is extreme. Specifically, we focused on the smaller northern Malagasy town of Antsohihy rather than the capital. One of our own group members was from Madagascar and so we had some level of expertise and knowledge in the team who could report on the country’s complicated affairs.

The climate of Madagascar is quite humid and it rains very frequently. Since it is an island away from the mainland coast, it is frequently exposed to typhoons. As such, we have to design houses that can withstand torrential rain and very high wind speeds that can whip up debris that can possibly damage the houses. With these considerations in mind, we decided against using wood in the construction of the shacks because wood tends to become soggy and weak when continually exposed to strong winds and torrential rain. While possible to reduce the problem with more expensive and higher quality wood, our budgetary restrictions led us to reconsider our choices.

Assembling our materials in Antsohihy would be a logistical challenge but still doable. As Madagascar is an island, acquiring the materials and moving them to where we need them would be a potential challenge because of the geographic isolation of the location. As we decided to source the majority of our equipment from affordable sources from China, it would be extremely costly to have our materials flown in. Mahajanga is the closest port to Antsohihy (6.5 hours by road). As such, it would be the most appropriate location for us to offload our goods. From there, we could use trucks to transport the cargo over land. From there, our local contractors can supervise the transport and subsequent construction of the shacks.

When the group discussed the overall structure of the solar shack, we had a dilemma. We wanted to choose the appropriate material to hold our shack together and possibilities we discussed were to either have the walls made of bricks, or recycled plastic bottles along with concrete to support the structure. We have yet to really resolve this issue.

We went a long way to defining and even designing our prototype (click HERE for a first cut of the cool design). The week involved looking at multiple aspects of our prototype, not all of which can be detailed here. We just wanted to share our exciting idea with you in this blog. The questions are: How feasible is the concept? Can we really develop this into a viable start-up during the next Gap Frame Week from 14-18 May 2018? What transformations will we have to make to the product and business model in order to assure success? Let’s see how we do as we bring the project to the next level!

Innovation at BSL: GAME OVER? – Transforming the lives of the elderly

Edited by Dr. Aileen Ionescu-Somers

Blog Post by GFW Group 3 BSL students: Alexander Svetlitskiy, Amin Riaziat, Andrea Sacco, Deem Almuhaidib, Dmytro Kovtoniuk, Luis Miguel Becerra, Valentina Korobeynikova, Victor Gladskoy

Today, we are neglecting our elderly more and more as a society. Moreover, current retirement homes are not responding to the basic human communication needs of the elderly. There is also a need to incentivize the elderly to remain healthy as long as possible in both mind and body.

As Group 3 of 8 student groups overall during the Spring Gap Frame Week, we selected the “Quality of life” area of focus on Day 1 of the Gap Frame Week so that we could design a useful solution for the future. Our research on Day 2 provided us with significant insights into the “pain” of our stakeholders. By addressing the pain points identified, we felt we could provide an additional choice for the elderly to spend time in retirement, using a mobile application and developing a specialized community center for the elderly. During the rest of the week, we had a challenging time developing an early prototype of our concept, but it was a lot of fun at the same time. Click HERE to view our fun team video so that you can get a sense our positive collaborative spirit!

Our research revealed that many elderly people are suffering from loneliness. In many cases, the elderly have limited communications with other human beings and over time, they may engage in increasingly limited activities. Often, the highlight of an elderly person’s day is simply reading the newspaper. Retirement for many represents a “long wait for the inevitable”. We want to change all that by introducing an easy to use application, supported on all mobile platforms, called “Game Over?”. Our innovation aim is to create a tailor-made application that is extremely user-friendly and easy to navigate. The app would provide several functions – newspaper, TV, a net-working and communication platform, games, activity schedules and plans, with related activity sign-up sheets. Our idea is to provide an easy to use platform where the elderly can engage in a favorite activity such as reading the newspaper but also try other activities. For example, on the Game Over? App, the elderly will be able to play games especially designed to be beneficial to the health of the elderly. Playing video games increases brain stimulation, reduces arthritis, lowers the risk of Alzheimer’s, improves memory and attention, slows down the aging process, improves hand-eye coordination and helps with depression. To appeal to the target group, the design and interface of the App games will appeal specifically to the elderly.

We also discussed including a concept of related Game Over? community centers.  The idea is to provide a room for elderly citizens to enjoy gaming experiences and for those not yet initiated to gaming, provide an introduction class to new technology. Exploring our ideas further, we felt that the “Game Over?” community center could cover other aspects of elderly well-being. It could also have a meditation room and garden to hold meditation and or light yoga sessions with a meditation instructor. This would help elderly citizens learn the art of relaxation and good breathing techniques but also help retain a certain level of physical fitness. We also had the idea of equipping the community center with an emergency treatment room. Another idea was to provide a system whereby the elderly will be able to tutor young students for a profit, depending on their skills, potentially with the profit being used for our platform subscriptions. As we discussed and worked on our prototype, plenty of new ideas came up.

With the target market of elderly (aged 65+), our group felt that the App and linked community/activity center will not only make the lives of the elderly more meaningful but it will change and improve quality of life.

With Game Over?, we are reintroducing a selection of elements that complement and enhance quality of life. In our view, Game Over?, if developed fully,  has the potential to create a new found purpose in life for isolated populations of the elderly in Switzerland and outside. During the next GFW, we will be developing this prototype further, into as feasible a start-up idea as possible in order to attract the attention of potential (albeit hypothetical – for now) investors. Watch this space.

 

Innovation at BSL: Beep Saved – Technology empowering ordinary people to save lives

Edited by Dr. Aileen Ionescu-Somers

Blog post by GFW3 Spring 2018 Group 6 students: Alexandra Sommer, Alexandre Watry, Anastasia Morozava, Aswin Babu, Diego Dimartino, Kamran Hatam-Zada, Konstantin Goldenberg, Theodore Martorell, Volodymyr Kovalchuk

“One right beep – one saved life”

We are proud to invite you to read our blogpost written during the Spring Gap Frame Week 2018, when BSL students focused on coming up with solutions to some of the world’s most challenging social issues.

Many people with chronic illnesses die each year having collapsed in the street or on the way to hospital due to the lack of first aid knowledge amongst people passing by. Our research revealed that 150,000 lives could be saved in Europe yearly if passersby were able to provide effective immediate first aid. We were interested to learn that St John Ambulance research shows that 59% of interviewed people would not feel comfortable providing first aid on the street due to their own lack of knowledge (The Guardian, 2010).

In Russia, many people suffer from diseases such as epilepsy, diabetes and chronic heart disease. The overall number of Russian people with these diseases is actually 32.5 million. Therefore, there is a high risk of people collapsing on the street on a daily basis, and not receiving critical and appropriate first aid from passers-by. After our preliminary research, our Group decided to focus on providing an effective solution to this issue in Russia, a country where victims of heart attacks or other problems have a high risk of not receiving primary first aid on the street. Frequent long delays in ambulance arrivals exacerbate the problem and makes it even more important for passersby to have high awareness and good knowledge about how to act in case of emergency.

Our team came up with an idea of a wearable technology – Beep Saved – that would allow people with health conditions to be attended easily and safely in case of an emergency. Our wearable technology – worn on the wrist much like a watch – provides a panic SOS button, which identifies the emergency, immediately calls for an ambulance using GPS technology, makes a recognizable sound/alarm to attract the attention of people nearby, and provides the passerby with tailor-made first aid tips depending on the person’s health condition. The screen carefully guides the bystander through minimal step-by-step instructions to ensure that the person has as optimal a chance as possible of surviving the episode (CPR, positioning of the body, etc). Click here for a demo to show the operating principle.

To test whether we had a feasible concept, we decided to explore the perceptions of three different groups: customers, doctors, and investors. That meant that we needed to get out into the external environment and meet stakeholders so we carried out interviews in three different locations: the city center of Lausanne, the university hospital (CHUV) and at Business School Lausanne.

We prepared three different questionnaires based on qualitative and quantitative data. Afterwards we divided our group evenly, to carry out the interviews. After carefully reviewing the results, we noted that all stakeholders provided common feedback: acceptance and interest in the concept.

We enhanced our prototype ideas as a result of our research (an interactive screen, GPS for ambulance, SOS button, heart rate checker, and speaker to let passersby know that the person is in need of help). We also added the monitor idea, to show first aid tips to perform in advance of the arrival of an ambulance.

After pitching our idea to the other student groups and faculty, and receiving feedback, we came up with the final technology software prototype. Our group decided to locate this business in Russia and to produce the technology in Latvia due to the costs and legal aspects. We decided not to produce in China as wanted to create a sustainable responsible business and did not feel that outsourcing to China aligned with that vision. We carried out a competitor analysis, looking at the three most well-known similar companies from an international perspective. We focused our analysis on price, strengths and weaknesses. The most well-known comparable concept is Medical Guardian which asks for a subscription price in the market and offers simple technology; followed by Lifefone, which has similar characteristics, but expects a long term contract commitment from customers. Bay Alarm Medical is the most expensive existing solution. It offers wide customization choices and is more than seventy years in the market. Our differentiation from these potential competitors are one-time payment, no contract requirements, free delivery and installation of software, and the fact that it would be the most interactive device on the market. After the competitive analysis and examining the possible target market, we defined our product as a high quality one-time payment product.

We had an opportunity to present a draft version of our concept prototype mid-week, to share what we had learnt from other groups. Our idea received overall positive comments. To illustrate clearly the problem we were trying to solve, we showed a social experiment video filmed in Russia that demonstrated the level of ignorance and even indifference of passersby in case of someone obviously not feeling well or collapsing in the street. This video emotionally connected with many viewers and stakeholders and illustrated well the high social importance of introducing our product to the Russian market. Once other groups had commented, we reviewed the remarks made by our BSL colleagues and implemented their feedback in the development of our prototype.

“Nothing in the world is more dangerous than sincere ignorance and conscientious stupidity” Martin Luther King Jr.

We believe that in today’s world it is crucial to reduce ignorance and encourage the notion of people and communities helping each other on every level. Our device will not only potentially save lives, but it can also have a substantial impact by improving behavior and increasing empathy. Our concept will reduce the level of ignorance and, we feel, raise awareness such that more people will want to help each other in the long run.

BSL Gap Frame Innovation Week, Spring 2018: Is the world all set for MySet?

Blog by Dr. Aileen Ionescu-Somers with video blog by Student Group 2: Anastasiya Markova, Armen Danielyan, James Polit, Julia Bogle, Mathis Chailleux, Napat Suttaponga, Umar Kalanov, Vasily Zhuraviev, Victor Marinescu.

As promised, this is the first of several blogs relating to student output from our Spring Gap Frame Week 2018 prototyping exercise. We want our readers to share in the “buzz” that these weeks create within BSL. And we hope to inspire some of you also. Please refer to this article to understand more in detail what the BSL Gap Frame Week is all about. The short explanation is that the Gap Frame Week is an opportunity for our students to work on prototyping solutions and even start-ups addressing some of the world’s most formidable sustainability dilemmas. In Spring 2018, the students tackled social issues.

Of the eight groups that presented early prototypes of solutions to world social issues, an expert faculty panel on Day 5 felt that Group 2: MySet ticked many boxes in terms of the potential outreach and impact of the idea, if marketed carefully and in the right way.

So what is the concept idea that was prototyped, MySet, all about? In innovation, the best place to start is always with the problem the solution is trying to solve. Group 2 decided to address Education as the social issue worthy of their attention. Their research indicated that students in developing countries often do not have enough seating in their school classrooms. Small children often squeeze into cramped desks, several at a time, or even have to sit on the floor to attend their classes. India is a case in point where 75% of schools in rural areas have this problem. This leads to difficulties concentrating and learning, and even to longer-term physical problems since students are forced to sit in unnatural positions.

What proposed solution did Group 2 come up with? The MySet concept proposes an affordable, light, adjustable chair set made from recycled material. If marketed to the right target audience (obviously, since parents are too poor to afford such a solution, charitable foundations, NGOs and aid agencies would be an interesting target), MySet has the potential to be an interesting proposition. Clever idea. Let’s see how Group 2 does in developing this early prototype into a full blown start-up ready to attract investor interest, with a corresponding exhibition space during our next GFW in May.

The video blog produced by the Group 2 students listed above gives an idea of the journey they took to arrive at their final prototype. Click HERE to view; enjoy!

 

Ionescu-AileenPICTURE-150x150Author: Dr. Aileen Ionescu-Somers

Gap Frame Week designer and orchestrator