A successful entrepreneur: our alumnus Lorenzo Wiskerke

Lorenzo WiskerkeLorenzo Wiskerke completed his BBA at Business School Lausanne in 2006 and his MBA one year later. His sister Chayenne also did her BBA at BSL in 2010, and then joined Columbia University in New York to obtain her Master’s degree.

Lorenzo and Chayenne are members of a well-known family in the Netherlands, active in the onions’ business since 1933. The company was founded by Jacob Wiskerke, their great-grandfather, and is currently run by Chayenne.

An entrepreneurial spirit is obviously in the DNA of this family.

When Lorenzo was studying at BSL and his wife Loris Vitry-Trapman at Ecole Hôtelière de Lausanne, they identified a gap in Switzerland’s food supply: high quality, fresh fish at an affordable price.

That is the reason why, in 2012, Lorenzo started his own company Royal Fish: http://www.royalfish.ch/pages/fr/accueil.php

At the beginning, the company, based in Aclens (VD), imported fish directly from Dutch fishers, but now it also has suppliers in France, Scotland, Ireland, Norway, Italy and Spain, each one specialized in one kind of fish.

The big asset of Royal Fish is the supply chain they were able to put in place. Just in time is the characteristic of it, guaranteeing the freshness of this highly perishable product. Concretely, the fish is delivered six times a week from Monday to Saturday, and customers can order fish until 5 p.m. for the next day!

The company mainly works with restaurants, hospitals, schools and catering companies such as Eldora.

It is rapidly growing (30 % annual growth rate last year), and currently employs eight people. It expects a turnover of 5’000’000 Swiss Francs for 2018.

If you want to hear Lorenzo talking about his studies at BSL and about this endeavor, you can use the following link:

https://soundcloud.com/business-school-lausanne/voices-of-bsl-podcast-lorenzo

BSL is particularly pride to count such successful entrepreneurs among its alumni.

Congratulations to Lorenzo and his wife, and our best wishes for a bright future!

Author: Philippe Du Pasquier, President of the Board

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