On two Saturdays in mid-June 2015, the EMBA and MBA classes each separately conducted a fast-track strategy workshop with a founder of the start-up Twister Lighting. The lively exchange between the realities of bringing an innovative lamp to the market and the application of strategy tools and concepts resulted in implementable strategic initiatives and enthusiastic participants.
It was a meeting of two organisations with outstanding pedigrees. On the one side, BSL, No. 3 business school in Switzerland, represented by astute students possessing a tremendous range of international managerial experience in a wide variety of businesses and industries. On the other side, Twister Lighting, winner in February 2015 of the Award for “Solutions 2015” in the category of lighting at the Ambiente fair in Frankfurt, Europe’s largest exhibition for consumer products (www.twister-lighting.com). The USP of the Twister lamps is that they can be installed as ceiling or wall lights in less than one minute without a screwdriver.